Jalia & Daniel, Uganda Artisan Enterpreneurs
Jessica Honegger launched Noonday Collection in 2010 after she connected with Jalia and Daniel, talented jewelry designers in Uganda who dreamed of using fashion to create dignified jobs in their community. Jessica hosted the first Noonday Trunk Show, selling Jalia and Daniel's jewelry in her home to raise funds to adopt from Rwanda. Women fell in love with the style and story of Noonday Collection – and Jessica began to dream bigger than a fundraiser.
Jessica soon partnered with Travis Wilson, a friend passionate about social entrepreneurship and experienced in building businesses. Both Travis and Jessica had spent years working in Africa and Latin America. Together they dreamed of starting a business that would alleviate poverty through entrepreneurship. This dream became Noonday Collection, a business that uses fashion to create meaningful opportunities around the world.
In 2011, we launched the Ambassador Opportunity, inviting women across the United States to launch Noonday businesses in their communities.
As Ambassadors style their friends, they create a growing marketplace for Artisan Businesses.